Post by huangshi715 on Feb 15, 2024 2:43:50 GMT -8
My expectations are not matched by what I see – leaving me primed to hit the back button and resume my search. This is what’s known as bad message match and you can read more about it here. “The landing page headline should reinforce the scent from the ad that delivered your visitor to the page; that’s persuasive momentum.” – Bryan Eisenberg The other issue affecting motivation on this page centers around the call to action button. The copy around the button informs me that I’ll receive a phone call after filling out the form. But the button text, “Get Info,” gives me the impression I will receive some sort of prospectus in the mail. The Globe University page has committed a CRO cardinal sin: forcing me to think too much about .
As Steve Krug, the web usability expert, says, “Don’t make me think!” In contrast, the Senegal Email List landing page for Lewis Howes’ LinkedIn course makes the motivating factors behind taking his course immediately clear. There are multiple benefits that speak directly to someone interested in using LinkedIn to further their career. Copywriting: LinkedIn course example The landing page for Lewis Howes’ LinkedIn course makes the motivating factors behind taking his course immediately clear. (Click for full-size image.) Additionally, the copy is highly customer centric. The word “get” has been used multiple times, driving home the many benefits the lead will gain from the offer.
When emphasis on potential motivations for taking the course is coupled with persuasive copy, the likelihood of the visitor moving down the page and tripping the trigger increases. 2. Ability Ability speaks to how easy it is for your visitor to accomplish the desired behavior on a page, in regards to time, money, or cognitive resources. Some people may have more money than time. They may be more willing to hire a graphic designer than take a class online to learn how to do it themselves. Again, this is where understanding your target market makes a significant difference in creating copy that will dispel friction.
As Steve Krug, the web usability expert, says, “Don’t make me think!” In contrast, the Senegal Email List landing page for Lewis Howes’ LinkedIn course makes the motivating factors behind taking his course immediately clear. There are multiple benefits that speak directly to someone interested in using LinkedIn to further their career. Copywriting: LinkedIn course example The landing page for Lewis Howes’ LinkedIn course makes the motivating factors behind taking his course immediately clear. (Click for full-size image.) Additionally, the copy is highly customer centric. The word “get” has been used multiple times, driving home the many benefits the lead will gain from the offer.
When emphasis on potential motivations for taking the course is coupled with persuasive copy, the likelihood of the visitor moving down the page and tripping the trigger increases. 2. Ability Ability speaks to how easy it is for your visitor to accomplish the desired behavior on a page, in regards to time, money, or cognitive resources. Some people may have more money than time. They may be more willing to hire a graphic designer than take a class online to learn how to do it themselves. Again, this is where understanding your target market makes a significant difference in creating copy that will dispel friction.