Post by huma13453 on Feb 15, 2024 2:37:24 GMT -8
The role of the blog as a digital strategy in your company or business is undoubtedly. What years ago was a digital rarity, today is a perfect online marketing tool for your business. But why do I need a blog in my digital strategy? Why create a Blog? We see it Blog and digital strategy in marketing Companies used to be very reluctant to have a corporate blog , but not personal brands, as is my case, or that of many other colleagues such as Miguel Florido, Mabel Cajal, Rubén Máñez or Élia Guardiola, among many others. The reasons for having a blog if you are a personal brand were clear from the beginning, since it helps with branding and the projection of your personal brand. Create a blog from scratch and take advantage of the benefits it brings to your Online Marketing strategy. Reasons to have a blog as a digital strategy So, I am going to share the reasons that, in my opinion, help companies if they have a branded corporate blog.
Share useful and quality content You don't publish just anything on a blog. Well, I have a blog and I have to post often, so I post whatever so that Google sees that there is movement and new pages: mistake! The first thing you have to think about before creating a blog is the theme of the blog . What are you going to talk about? Think that it is a digital book that you open, and that you are going to Ghana Email List have to feed it regularly, if you want it to be of any use. Your blog strategy is divided into several steps: Define the objectives of your blog : like any digital product, and this one is, it has to have clear goals to achieve. What do I want to achieve with my blog? As I said before, the objectives of the blog range from branding or personal or business brand (gain subscribers), web traffic (gradually increase blog followers), keyword positioning (SEO), making them see more than one page on each visit. (dwell time and reading retention), etc.
Like any objective in digital marketing , it has to be measurable, real, and achievable in a given time . Which audience you are targeting : it is very important to know which target audience you want to reach with your blog, since the strategy is aimed at meeting the objectives with them, and not with another audience. Content strategy : this is where content comes in, the best of digital marketing. We can all create it, so sit down, think about what content meets the needs of that target audience you are targeting, and then make a content calendar for your blog that you will then write. How will you gain subscribers : what will be your strategy to gain loyal readers to your blog? You will spend on ads, you will share a lot and well on social networks and content aggregators, etc. Where are you going to put the subscription boxes and calls to action so that your readers subscribe to your blog? The best digital marketing blogs 2019 do it this way Have more visits to my blog: how to get more visits with my content Humanize the brand In the blog as a digital strategy, a business brand also has to be human, close to the audience it addresses.
Share useful and quality content You don't publish just anything on a blog. Well, I have a blog and I have to post often, so I post whatever so that Google sees that there is movement and new pages: mistake! The first thing you have to think about before creating a blog is the theme of the blog . What are you going to talk about? Think that it is a digital book that you open, and that you are going to Ghana Email List have to feed it regularly, if you want it to be of any use. Your blog strategy is divided into several steps: Define the objectives of your blog : like any digital product, and this one is, it has to have clear goals to achieve. What do I want to achieve with my blog? As I said before, the objectives of the blog range from branding or personal or business brand (gain subscribers), web traffic (gradually increase blog followers), keyword positioning (SEO), making them see more than one page on each visit. (dwell time and reading retention), etc.
Like any objective in digital marketing , it has to be measurable, real, and achievable in a given time . Which audience you are targeting : it is very important to know which target audience you want to reach with your blog, since the strategy is aimed at meeting the objectives with them, and not with another audience. Content strategy : this is where content comes in, the best of digital marketing. We can all create it, so sit down, think about what content meets the needs of that target audience you are targeting, and then make a content calendar for your blog that you will then write. How will you gain subscribers : what will be your strategy to gain loyal readers to your blog? You will spend on ads, you will share a lot and well on social networks and content aggregators, etc. Where are you going to put the subscription boxes and calls to action so that your readers subscribe to your blog? The best digital marketing blogs 2019 do it this way Have more visits to my blog: how to get more visits with my content Humanize the brand In the blog as a digital strategy, a business brand also has to be human, close to the audience it addresses.