Post by huangshi715 on Feb 15, 2024 0:49:53 GMT -8
50 years later, in dire straits, the power of reciprocity moved the leaders of Ethiopia to pay back Mexico’s generosity. Obviously, when dealing with landing pages, reciprocation happens on a much smaller scale, but the basic facts hold true – people will feel the pull of repaying even the smallest acts of kindness. How BuzzStream uses reciprocity In the spirit of reciprocity, BuzzStream offers their Advanced Guide to Content Promotion as a free PDF download – with absolutely no strings attached: Persuasion: BuzzStream example The email opt-in at the bottom of the page is optional, and BuzzStream relies on the fact that prospects who accept their .
Matt Gratt, Senior Marketing Manager at BuzzStream, told me that by giving Papua New Guinea Email List away the resource for free, far more people were willing to link to the guide and mention it – it was featured on Moz’ popular Whiteboard Friday video series and linked to from several other sources. Give something away before you ask for a commitment. persuasion #reciprocity CLICK TO TWEET How Noah Kagan uses reciprocity Noah Kagan puts the power of reciprocity to work with many of his blog posts, offering premium items associated with the content in exchange for registering.
For example, this post about how to be a #1 best seller on Amazon walks readers step-by-step through the process, with detailed screenshots, stats and more. At the end, readers are offered additional bonus content in exchange for providing their email address. Persuasion: Noah Kagan example Image source After reading so much detailed information, the principle of reciprocity coupled with self-interest creates a very compelling opt-in offer. How HubSpot uses reciprocity Another example of the principle of reciprocation in action is inbound marketing giant HubSpot’s free Marketing Grader: Persuasion: Hubspot Grader example Image source.
Matt Gratt, Senior Marketing Manager at BuzzStream, told me that by giving Papua New Guinea Email List away the resource for free, far more people were willing to link to the guide and mention it – it was featured on Moz’ popular Whiteboard Friday video series and linked to from several other sources. Give something away before you ask for a commitment. persuasion #reciprocity CLICK TO TWEET How Noah Kagan uses reciprocity Noah Kagan puts the power of reciprocity to work with many of his blog posts, offering premium items associated with the content in exchange for registering.
For example, this post about how to be a #1 best seller on Amazon walks readers step-by-step through the process, with detailed screenshots, stats and more. At the end, readers are offered additional bonus content in exchange for providing their email address. Persuasion: Noah Kagan example Image source After reading so much detailed information, the principle of reciprocity coupled with self-interest creates a very compelling opt-in offer. How HubSpot uses reciprocity Another example of the principle of reciprocation in action is inbound marketing giant HubSpot’s free Marketing Grader: Persuasion: Hubspot Grader example Image source.