Post by huangshi715 on Feb 14, 2024 23:48:06 GMT -8
How you can apply this principle to your landing pages When including hero shots of your product or service on your landing page, use professionally-shot photography to increase individual incentive. SurfEasy does a great job of this on the landing page for their online privacy product. SurfEasy By including a professionally-shot image of a person relaxing and enjoying a cup of tea (read: not stressing about privacy) they trigger feelings of relaxation and create an individual incentive to get the benefit their product brings. Apple creates desire for their products by showing context of use.
Apple-iPad-Context In their recent “Your Verse” campaign for the iPad, Apple Japan Email List created a beautifully designed campaign page to showcase how different people use their iPad in different ways to enhance their lives. Showing the product being used in context demonstrates to potential buyers how the iPad can be used to create pleasure in their life, and increases individual incentive to purchase the product. Show context of use to demonstrate to prospects how your product will create pleasure. CLICK TO TWEET Furthermore, Apple creates a sense of social norm by featuring prominent, aspirational figures like travel writer Chérie King.
By showing her taking photos with an iPad, Apple is playing into people’s tendency to look to influencers for signals on how to act. They’re creating a social norm that even celebrities find the iPad perfect for capturing the moments in life that matter most. How you can apply this principle to your landing pages When including pictures or screenshots of your product or service on your landing page, show them in the context of how they will help the user either create pleasure or avoid pain.
Apple-iPad-Context In their recent “Your Verse” campaign for the iPad, Apple Japan Email List created a beautifully designed campaign page to showcase how different people use their iPad in different ways to enhance their lives. Showing the product being used in context demonstrates to potential buyers how the iPad can be used to create pleasure in their life, and increases individual incentive to purchase the product. Show context of use to demonstrate to prospects how your product will create pleasure. CLICK TO TWEET Furthermore, Apple creates a sense of social norm by featuring prominent, aspirational figures like travel writer Chérie King.
By showing her taking photos with an iPad, Apple is playing into people’s tendency to look to influencers for signals on how to act. They’re creating a social norm that even celebrities find the iPad perfect for capturing the moments in life that matter most. How you can apply this principle to your landing pages When including pictures or screenshots of your product or service on your landing page, show them in the context of how they will help the user either create pleasure or avoid pain.