Post by huangshi715 on Feb 14, 2024 22:31:46 GMT -8
Irrational Grumpy Cat reactions aside, under-performing campaigns are a major downer – and not just for you. After all, your visitors have to wade through all that stinky poop too. Think about them for a minute. They trusted you enough to click your ad or link and you let them down with a poor landing experience. To understand a little about why they’re not performing, ask yourself six simple questions: Does my page have one – and only one – possible action? Did I establish a personal pre-click connection and carry it through to the other side of the click? If I scan the landing page quickly, is it clear (and obvious) what I’ll get? Is absolutely every element on the page talking about my campaign? Would I believe the trust elements on my landing page if they were on a competitor’s page? Did I add anything in close proximity to the call to action as extra incentive to click? If you answer these questions honestly and clearly, you’ll have some insight into why your landing experience isn’t very good.
You: “Okay, after asking myself those questions I’ll have a sense of what I may be doing wrong, but how do I fix it all?” I’m glad you asked. Thanks for participating. In the interest of unhappy consumers everywhere, today I’m going to share the techniques I use to make sure the answer to these six questions Vietnam Email List is yes, yes, yes, yes, yes and yes. Here are six things I do when I want to make marketing experiences better than Grumpy Cat memes. 1. I remove all distractions This is a simple one, but it bears repeating. I remove *all the distractions.* Think about attention for a minute. Your ad captures attention. The headline on your landing page holds that attention and the way you design your page focuses attention.
You: “That’s exactly what I did!” Okay, you designed an experience where people are highly focused on your conversion goal. Bravo. … But then you got sloppy and added that one extra useful link for “related content.” You: “But people should know about that other awesome thing!” No. Stop it. Stop it now. Stop trying to be helpful with all that extra crap. Your landing page isn’t Wikipedia. Your landing pages aren’t Wikipedia. Stop adding unnecessary links yo! CLICK TO TWEET Focus on the task at hand and on making it the simplest experience it can possibly be. If you have any extra links on your page, cut them down with a giant scythe.
You: “Okay, after asking myself those questions I’ll have a sense of what I may be doing wrong, but how do I fix it all?” I’m glad you asked. Thanks for participating. In the interest of unhappy consumers everywhere, today I’m going to share the techniques I use to make sure the answer to these six questions Vietnam Email List is yes, yes, yes, yes, yes and yes. Here are six things I do when I want to make marketing experiences better than Grumpy Cat memes. 1. I remove all distractions This is a simple one, but it bears repeating. I remove *all the distractions.* Think about attention for a minute. Your ad captures attention. The headline on your landing page holds that attention and the way you design your page focuses attention.
You: “That’s exactly what I did!” Okay, you designed an experience where people are highly focused on your conversion goal. Bravo. … But then you got sloppy and added that one extra useful link for “related content.” You: “But people should know about that other awesome thing!” No. Stop it. Stop it now. Stop trying to be helpful with all that extra crap. Your landing page isn’t Wikipedia. Your landing pages aren’t Wikipedia. Stop adding unnecessary links yo! CLICK TO TWEET Focus on the task at hand and on making it the simplest experience it can possibly be. If you have any extra links on your page, cut them down with a giant scythe.