Post by nurnobisorker13 on Oct 26, 2024 2:56:09 GMT -8
A few months ago we talked about how to sell more in the Christmas campaign of the new normal and we highlighted the importance of planning a solid digital strategy in advance to stand out from the competition and boost sales . We also clarified that the work does not end after launching marketing actions , because it will always be necessary to measure the results and make the necessary adjustments (conditioned both by the results we obtain and by market trends) . In this context, Think With Google has published an interesting infographic that can be of great help to understand how and what consumers are looking for at Christmas and rethink our strategy if necessary.
According to this report by Think With Google, 53% of Spaniards think that the current situation will affect the way they will buy during these holidays. And as we have mentioned in bulk telegram blast previous posts, one of the most notable changes is the reinforcement of online activity in the different phases of the purchasing process: the consumer of the new normal is more connected . 62% of consumers will prioritize the online channel more, 68% will be more inspired online than offline and 56% will confirm online availability before buying offline.
Increase in online activity during the purchasing phases
Although most consumers have moved their shopping forward to November (especially on Black Friday), there are still many who do their shopping at the beginning of December or in the days leading up to Christmas.
According to this same infographic, physical stores still have a lot of weight in Christmas shopping, but both the online channel and omnichannel are growing. In addition, those who plan to buy in a physical store will carry out a previous online search. That is, as we said a few months ago, even physical stores and local businesses must ensure they have good online visibility and offer a good experience to users, because even purchases that are not made online are planned online . And this year more than ever.
According to this report by Think With Google, 53% of Spaniards think that the current situation will affect the way they will buy during these holidays. And as we have mentioned in bulk telegram blast previous posts, one of the most notable changes is the reinforcement of online activity in the different phases of the purchasing process: the consumer of the new normal is more connected . 62% of consumers will prioritize the online channel more, 68% will be more inspired online than offline and 56% will confirm online availability before buying offline.
Increase in online activity during the purchasing phases
Although most consumers have moved their shopping forward to November (especially on Black Friday), there are still many who do their shopping at the beginning of December or in the days leading up to Christmas.
According to this same infographic, physical stores still have a lot of weight in Christmas shopping, but both the online channel and omnichannel are growing. In addition, those who plan to buy in a physical store will carry out a previous online search. That is, as we said a few months ago, even physical stores and local businesses must ensure they have good online visibility and offer a good experience to users, because even purchases that are not made online are planned online . And this year more than ever.