Post by account_disabled on Feb 17, 2024 0:17:43 GMT -8
eVoice evoice Click for landing page. This headline is rubbish Pop quiz: what is the one thing that you want your headline to accomplish? You want your headline to get someone to read the subheadline. That’s it. eVoice‘s boring question/headline isn’t going to get it done, my friend. Instead, let’s think like a visitor. I’m a small business owner and I want to have a professional appearance. I already know that I need a toll-free number – that’s why I’m searching for providers. But I think that it’s going to cost me a lot and that it’s going to be a hassle. Plus, I’m not sure that I want to handle .
Now let’s write a headline that targets that visitor: Never miss an Buy TG Database important call again Get a toll-free number and a virtual assistant at one low price Ok, now you’ve got my attention. Where are the benefits? There is some really great selling copy below the fold, but everything above the fold seems like an afterthought. First of all, there is no reason for me to watch this video. The screenshot for the video is just some drawing and isn’t really all that enticing. Plus, none of the copy even mentions the video, so why should I watch it? Second, the green box that stands out only has a list of features in it. As a small business owner I might not have considered voicemail transcriptions before.
Why not tell me why I should care? How about this: Choose your very own custom local or toll-free number Never miss a call with a 24/7 virtual call assistant Out of town? Reroute your calls at any time Can’t access your voicemail? We’ll email you a transcript Free conference calling included The testimonials are buried There are some decent testimonials on this page so why not show them off? I would test putting one testimonial directly under the first call to action. 4. GoToMeeting gotomeeting Click for image source. I genuinely like this page and I’m sure that it performs pretty well.
Now let’s write a headline that targets that visitor: Never miss an Buy TG Database important call again Get a toll-free number and a virtual assistant at one low price Ok, now you’ve got my attention. Where are the benefits? There is some really great selling copy below the fold, but everything above the fold seems like an afterthought. First of all, there is no reason for me to watch this video. The screenshot for the video is just some drawing and isn’t really all that enticing. Plus, none of the copy even mentions the video, so why should I watch it? Second, the green box that stands out only has a list of features in it. As a small business owner I might not have considered voicemail transcriptions before.
Why not tell me why I should care? How about this: Choose your very own custom local or toll-free number Never miss a call with a 24/7 virtual call assistant Out of town? Reroute your calls at any time Can’t access your voicemail? We’ll email you a transcript Free conference calling included The testimonials are buried There are some decent testimonials on this page so why not show them off? I would test putting one testimonial directly under the first call to action. 4. GoToMeeting gotomeeting Click for image source. I genuinely like this page and I’m sure that it performs pretty well.